One of the biggest keys to long-term business success is from this simple sentence: “A quality service to customers.” But you certainly agree that the good service is very rare we get. Why? Basically this caused by three things:

1. The employees do not understand the basics of service. Often the employees assigned to perform work without first clearly understand what things are needed to win and maintain customers. Many potential businesses are actually be out simply because employees are not too aware of the importance of customer service issue.

2. When the contact – the crucial moment that could create or break a business – not recognized and treated properly. Every time a customer makes a contact with a company ambassador such as sales or store clerk, then he will be overwhelmed by a feeling of happy or unhappy about the contact. How an employee deal with this contact every time; that is what determines the success of the business in the future. A memorable and enjoyable contact will make customers heart “bought”, and will be happy to come back to shop. Not only that, they will tell the good impression to some friends. And it’s nice to get new loyal customers.

3. Reward system. Excellent service is scarce, because many managers fail to appreciate the employees who have been giving out these extra services. What usually happens is a company hire someone with a fixed salary, and provide little or even no longer give a reward for his efforts to give extra service to customers. And in a condition like that, then normally the employee will be indifferent or even irritated through the customer. Although the customers rarely receive the signal through words, but this attitude is seen clearly by the customer. And for customers, employees are the company. It is probable that in the future, customers will bring money to shop elsewhere. Therefore, the well designed reward system is important to support the survival of businesses that have been executed.

So, do not take for granted about customer service.