Usual and Unusual SEO Tips

Search engine optimization (SEO) is a basic knowledge that must be owned and understood by those who want to introduce your blog or website. SEO is an algorithm technique which it’s process is to improve our website ranking on search engines. The purpose of SEO is for placing a site/blog on the top rank of the search results on search engines to aimed a lot of visitors. The way of doing this may vary from metatags to add unique content into a site/blog.

Why do we need SEO? Most Internet users use search engines to find needed information. They will enter specific keywords and search engines will identify and display websites content associated with that keyword. Search engine users tend to visit websites that appear on the main page which is actually a high ranking on search engines.

There also needs to be understood that the search engine, Google for example, is not like our eyes that can see the whole content of the site in detail, such as images, video, color, and the writings as a whole, it just read the HTML code that is behind the the pages of your blog/website.

SEO includes on-page optimization and off page optimization. On-page optimization refers to how to structure your pages so that it fits or at least close to the search engine identification rules.

Tips for on-page optimization is:
1. Choose unique a contents and appropriate to the theme of our website.

2. Tag Optimization. Make all the web pages are unique/different from each other and create a description for each meta tag.

3. Update website contents regularly. It is very influential on search engines to use bold, underline, oblique signs, or keyword links.

4. Make a sitemap of our website so that search engines easily recognizable. Sitemap is a page that contains links from all pages that exist on-site.

5. Keep the look simple but it can cover an entire page on our website.

6. Make a variation on the title and content like use Tag in Header and sub-header, or Make a link to the image attached.

Off-page optimization – more reference to factors beyond our website has been designed, and how we publish our website. The main aim of off page is getting quality back links from other websites. It is a network marketing activity.

Tips for off-page optimization:
1. Create and submit articles to article directory.
By submitting articles to article directories, we will usually be given a special column to introduce our profile. This is where we promote our website and get a quality backlink.
Some of article directory are Ezinearticles.com, Article89.com, Articlecity.com

2. Do link exchanges with other active websites.
Doing link exchanges with an active websites will cause the quality of backlink is maintained.

3. Active in forums and social networking.
Forums and social sites are a good place to get a backlink and do link exchanges with fellow members. for example: tumblr.com, digg.com, technorati.com, etc.

4. Submit your website to the web directory.
Web directory is a directory site that lists each website by particular category. Keep in mind that most free web directory which has good quality apply strict rules for every website to register, for example: instead of an adult site, the web must be above the age of 6 months, etc. One of best web directory is DMOZ.org because many sites use DMOZ data and tit is free. Another example: Yahoo directory, but unfortunately you should pay an annual fee.

Some of unusual SEO :

Spamdexing
the use of this technique is unethical because it solely only pursuing a high value on search engines, whereas the site/blog does not provide information that match to the keywords. Risks of using this technique is a site/blog will be banned by search engines.

Key Stuffing
Key Stuffing is a technique to flood a web page with the important words that are usually use by search engines users. The word is made in such a way that does not interfere visitors.

There are several ways the use of this technique :
1. invisible keyword.
This technique most frequently used and most easily.
this technique is to disguise the color of keywords so it becomes the exact color with your website. Search engines does not see a site based on the visual shape but on Source Code (HTML code).

2. invisible link
This technique is done by putting hyperlinks on each period (.) character of our site.

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